Weaponized Social Media: The New Brand Reputation Challenge

This white paper from Graphika explores:

• What is weaponized social media?
• What are the indicators of an attack?
• How can businesses proactively prepare for and strategically respond in a crisis?

A new reputational threat has emerged across social platforms: cybersocial attacks. The rise of mis- and disinformation, conspiracy theories, and coordinated social attacks requires communicators to become adept at navigating social spaces and the audiences that matter most to their brand, with greater situational awareness than ever before.