In today’s information environment, effectively monitoring and understanding online narratives is critical. For professionals tasked with safeguarding digital environments across cybersecurity, trust and safety, and threat intelligence, it’s not just about what’s being said online—it’s about how narratives spread.

Graphika ATLAS leverages social media intelligence to not only map the spread of narratives but also offers detailed analytics to understand their impact. Ready to see how our platform can work for you? Book a demo today.

The platform’s visualizations make it easy to trace how narratives spread through various communities, offering a clearer picture of its true impact. This depth of analysis is instrumental to understand the ever-evolving online landscape and to stay ahead of emerging cyber threats and risks.

🎥 The video below provides a walk-through of the monitoring dashboard and explores a compelling case study on the spread of Chinese state media influence narratives around China’s opposition to U.S. trade tariffs. The ability to map these narratives is a critical tool in understanding the dynamics of influence campaigns and mitigating potential risks in the online information ecosystem.

 

 

Mapping Online Narratives: Trade Tensions in Focus

In this video, we dive into the Chinese State Media and Officials Map on Graphika’s ATLAS platform. This view highlights how state-affiliated communities engage online and how narratives travel within their ecosystems.

We focus on a specific story: a message opposing U.S. trade tariffs. It began with just a few posts but quickly gained momentum through the amplification of connected communities—ultimately reaching an audience of over 4,800 accounts.

With ATLAS, you can:

  • See when the narrative gained momentum
  • Identify the communities that helped it spread
  • Understand the narrative’s impact

This level of visibility is more than just monitoring—it’s actionable intelligence for proactive threat response.

 

Understanding Community Dynamics

Graphika maps online communities—giving you insight into how groups behave and engage with narratives. In this use case, two types of communities played key roles:

  • Pro-China Follow-Back Clusters that show spammy amplification patterns and lack meaningful engagement and authenticity
  • Suspected Spamouflage Networks, known for inauthentic coordination aligned with Chinese state media messaging

Interestingly, this narrative failed to engage with key audiences—like U.S. political or European government-focused groups—giving insight into both messaging reach and limitations.

 

Why It Matters

As digital threats evolve, your team needs tools to stay ahead and support you to:

  • Uncover the narratives that matter
  • Map their reach
  • Gain insights into the audience they impact

Want to See How It Can Work for You?

Whether you're analyzing scam campaigns, brand threats, or geopolitical influence operations, ATLAS’ monitoring dashboard feature is built to adapt to your mission—empowering you to stay ahead of online risks before they escalate, uncover influence at scale, and turn intelligence into decisive action.

Book a demo to see how Graphika’s social media intelligence platform, ATLAS can help your organization.