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Distinguish Fake vs. Real Audience

Sports & Entertainment

The online voting results for the annual NBA All-Star Game raised some questions around why certain unknown players received more votes than expected. Graphika helped the NBA determine the root cause and uncovered strengths and weaknesses behind certain players’ engagement strategy.

  1. Challenge

    Despite the NBA’s best efforts to filter out potential bot votes, concerns on the validity of vote results for a few lower profile athletes remained.

  2. Program

    Graphika’s algorithm was used to:

    1. Analyze more than 5 million tweets about the NBA All-Star voting;
    2. Discover hyperactive bot accounts which voted about 1,000 times per day;
    3. Identify voting entry points such as promotions by highly influential star Justin Bieber.
  3. Outcome

    As a result of Graphika’s analysis:

    1. The reasons for several players’ voting results were uncovered.
    2. Seemingly suspicious voting results for one player were proven to be credible while others were shown to be manipulated.
    3. The revealed vulnerabilities of the social media votes resulted in a change in the NBA’s voting system.
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